Department of Behavioral Health

Client

Services

Branding

Year

2017

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        string(130) "The Department of Behavioral Health was seeking to design a logo to assist the agency in its marketing and communications efforts."
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        string(540) "The MMD branding team provided a design that encompassed elements that represent the District of Columbia (including the shape of the icon and the stars) along with an element that is reflective of the important outreach work the organization does (faces within the icon). Including the representation of faces inside the shape of DC represents the inclusive nature of services provided — the organization seeks to provide services in an open and supportive manner.
(This project was completed by Marshall Moya Design.)
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The Department of Behavioral Health was seeking to design a logo to assist the agency in its marketing and communications efforts.

The MMD branding team provided a design that encompassed elements that represent the District of Columbia (including the shape of the icon and the stars) along with an element that is reflective of the important outreach work the organization does (faces within the icon). Including the representation of faces inside the shape of DC represents the inclusive nature of services provided — the organization seeks to provide services in an open and supportive manner.

(This project was completed by Marshall Moya Design.)

Back to projects

Related Projects

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  string(1411) "The DC Department of Motor Vehicles department approached MMD and our partner OTJ Architects in the re-design of the agency’s newest location at L’Enfant Plaza in the District of Columbia.

MMD had to address two challenges associated with the space: (A) The selected space had two distinct functions that were split into two by a mall entrance -- waiting area for general DMV services and a hearing room and employee office area. These two spaces would need to be branded as DMV areas and guide customers throughout the two different spaces with minor confusion. (B) The DMV spaces had to be distinguished from the mall spaces

MMD addressed these two challenges by using distinct environmental graphics and wayfinding. The DMV brand colors were used in the graphics and interior material selections. This established clear visuals as to which areas were related to the DMV versus the general mall.

Understanding that DMV customers have a waiting of time of roughly 3 to 5 hours, MMD took this opportunity to also create environmental graphics that were engaging for visitors. Instead of traditional signage, textures, movement, and color were used to design visuals that were interesting and calming. Lighter colors and the texture of car tires were used in conjunction with different DC neighborhood maps to create graphics that DMV customers could relate to and find visually appealing.

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DMV L’Enfant Plaza

DC Department of Motor Vehicles

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  string(731) "The MMD branding team was approached by BroadFutures to help the organization revamp its website.  An audit was done with the client to determine strategic priorities, and a messaging exercise helped hone in on key messages for each audience. It was important to ensure every different target (potential interns, parents, donors, employer partners) was able to quickly navigate through the site and easily find the information most relevant to them. The overall experience also needed to be one that positioned the organization as a thought leader in this space and one that is making a tangible difference for young people with learning disabilities. Visit: broadfutures.org"
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BroadFutures Website

BroadFutures

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  string(864) "MMD created a logo and an extensive series of collateral materials for a new DC Public Schools initiative titled Cornerstones.  Cornerstones are specific lessons taught within the curriculum that serves to make learning more engaging and to ensure equal access to a quality education for all students. For the 2015-2016 school year, DCPS needed materials to help introduce the concept to parents and the community. MMD created the logo to symbolize the power and reach of learning through these enhanced lessons and also created iconography to represent various categories of subject matter. Once the identity was designed, collateral materials were developed to be used in conjunction with communications efforts. The project was awarded a 2016 American Graphic Design Award by GDUSA (Graphic Design USA).

(This project was completed by Marshall Moya Design.)"
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Cornerstones

DC Public Schools