Cornerstones
Client
DC Public Schools
Services
Year
2015
MMD created a logo and an extensive series of collateral materials for a new DC Public Schools initiative titled Cornerstones.
Cornerstones are specific lessons taught within the curriculum that serves to make learning more engaging and to ensure equal access to a quality education for all students. For the 2015-2016 school year, DCPS needed materials to help introduce the concept to parents and the community. MMD created the logo to symbolize the power and reach of learning through these enhanced lessons and also created iconography to represent various categories of subject matter.
An extensive discovery process involving client engagement enabled MMD to design an iconic identity that truly resonated with all stakeholders.
Once the identity was designed, collateral materials were developed to be used in conjunction with communications efforts. The project was awarded a 2016 American Graphic Design Award by GDUSA (Graphic Design USA).
(This project was completed by Marshall Moya Design.)
