EELA Branding

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        string(175) "In early 2018, the Office of Teaching and Learning reached out to MMD, seeking assistance with the development of a comprehensive identity system for a large-scale initiative."
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This initiative reenvisioned both elementary and high school literacy programs by reworking their methodology and how to effectively present information to their students.
One of the major components of this effort was creating a brand that celebrated reading comprehension in younger students. In addition to the standard requirements from District Visions (logo, messaging, iconography, curriculum templates and collateral materials), MMD designed a unique brand palette that reframed reading as a portal to the world. This idea was brought to life by striking yet minimalistic iconography juxtaposed with mailing and travel inspired assets.
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