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The MMD branding team was approached by BroadFutures to help the organization revamp its website. An audit was done with the client to determine strategic priorities, and a messaging exercise helped hone in on key messages for each audience. It was important to ensure every different target (potential interns, parents, donors, employer partners) was able to quickly navigate through the site and easily find the information most relevant to them. The overall experience also needed to be one that positioned the organization as a thought leader in this space and one that is making a tangible difference for young people with learning disabilities. Visit: broadfutures.org