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The goal was to share best practices and further important conversations about funding key educational initiatives. In preparation for this important event, the organization looked to MMD to develop a brand identity for the forum and to design and develop the creative to promote the event across a variety of communications vehicles.
The MMD team created a logo, website, collateral materials, and signage. The design direction was inspired by the client’s desire to capture elements of growth and educational achievement, identify the 10-year anniversary and include a nod to the nation’s capital.
You can view the website here.
Since 2007, the organization has raised more than $120 million to help transform the DC Public Schools from an under performing district to one that is nationally recognized for growth in student achievement. The 10 year anniversary was a chance to showcase the successes and share best practices.
(This project was completed by Marshall Moya Design.)