Chaise Management Group Exhibit Design
Client
Chaise Management Group
Services
Year
2020
In early 2020, Chaise Management Group (CMG) approached MMD Branding to assist with designing exhibit and promotional materials for the firm to use at important upcoming trade shows.
CMG is a management consulting firm that provides program management, facilities and logistics management and event management. The firm delivers sustaining business solutions to government, commercial and non-profit enterprise sectors. The CMG team, and its strategic alliances, consists of professionals with extensive management and technical experience across a wide range of disciplines. They provide specialized expertise and customized approaches to business process management, strategic planning, organization, design, leadership, development and diversity.
MMD worked closely with CMG, which recently celebrated its 5th anniversary, to determine the appropriate messaging for its exhibit materials, based on the firm's communications plan.
In concert with the messaging exercise, design solutions were created, incorporating the firm’s existing brand identity, but taking a fresh approach with an extension of shape and color. Promotional products that featured the brand’s bright primary color palette were also recommended. The result was a modern and updated presence for the firm to take “on the road” and use as part of its broad strategic marketing plan to get in front of critical audiences and convey important information.
