DMV L’Enfant Plaza
MMD had to address two challenges associated with the space: (A) The selected space had two distinct functions that were split into two by a mall entrance — waiting area for general DMV services and a hearing room and employee office area. These two spaces would need to be branded as DMV areas and guide customers throughout the two different spaces with minor confusion. (B) The DMV spaces had to be distinguished from the mall spaces
This established clear visuals as to which areas were related to the DMV versus the general mall. Understanding that DMV customers have a waiting of time of roughly 3 to 5 hours, MMD took this opportunity to also create environmental graphics that were engaging for visitors. Instead of traditional signage, textures, movement, and color were used to design visuals that were interesting and calming. Lighter colors and the texture of car tires were used in conjunction with different DC neighborhood maps to create graphics that DMV customers could relate to and find visually appealing. The graphics also supported the complementary wayfinding by helping employees and customers understand how to travel between the waiting areas to the hearing room area which was across a mall hallway.
(This project was completed by Marshall Moya Design.)
