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MVT 2019 Annual Report

MVT 2019 Annual Report

For the second consecutive year, the MMD Branding team designed the annual report for the Mount Vernon Triangle Community Improvement District (CID). This year's theme, "Together," inspired an illustrative concept that highlighted the variety of activities and amenities available to residents and visitors of this vibrant community. Starting with a powerful leadership message, the report utilized a blend of illustration, infographics, and photography to effectively communicate the breadth of the CID's accomplishments in 2019 and over the past 15 years since its inception.

The report's design features a bright, colorful, and animated aesthetic that complements the theme of "Together," by portraying an energetic community that's actively engaging and interacting with its neighbors and local businesses. The design team crafted a cohesive aesthetic by threading these illustrations throughout the report, creating a unified and engaging visual narrative. These visual elements were mainly used to highlight critical information, and guide the eye strategically to ensure that important details were quickly and easily digestible.

MMD's creative team, including the creative director, art director, designers, and copy editor, came together to bring the client's vision to life. Their combined efforts resulted in one of MVT's liveliest and most well-received reports. This annual report stands as a testament to the CID's ongoing commitment to enhancing the quality of life for its residents and visitors, and that it understands what makes communities thrive.

Location

Washington, DC, USA

Client

Mount Vernon Triangle CID

Status

Project Type

Branding

Area

Total Built-Up Area

Year

2020

Recognition

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MVT 2019 Annual Report

Client
Mount Vernon Triangle CID
industry
Non-Profit
Services
Collateral
Year
2020

For the second consecutive year, the MMD Branding team designed the annual report for the Mount Vernon Triangle Community Improvement District (CID). This year's theme, "Together," inspired an illustrative concept that highlighted the variety of activities and amenities available to residents and visitors of this vibrant community. Starting with a powerful leadership message, the report utilized a blend of illustration, infographics, and photography to effectively communicate the breadth of the CID's accomplishments in 2019 and over the past 15 years since its inception.

The report's design features a bright, colorful, and animated aesthetic that complements the theme of "Together," by portraying an energetic community that's actively engaging and interacting with its neighbors and local businesses. The design team crafted a cohesive aesthetic by threading these illustrations throughout the report, creating a unified and engaging visual narrative. These visual elements were mainly used to highlight critical information, and guide the eye strategically to ensure that important details were quickly and easily digestible.

MMD's creative team, including the creative director, art director, designers, and copy editor, came together to bring the client's vision to life. Their combined efforts resulted in one of MVT's liveliest and most well-received reports. This annual report stands as a testament to the CID's ongoing commitment to enhancing the quality of life for its residents and visitors, and that it understands what makes communities thrive.

"To illustrate this project, we sought to portray the essence of the MVT neighborhood and its cultural movement and highlight the importance of being together during these times. I think the result captured what MVT is: a vibrant and bustling community." - Dina Cuadrado, Art Director (MMD)
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