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BroadFutures Donor Impact Report

BroadFutures Donor Impact Report

After helping the organization launch its new website in 2019, MMD was retained to work with BroadFutures and its consultant Countour Strategies to create a donor impact report, helping the organization link "passion and purpose" and communicate a powerful vision.

One in five individuals has a learning and attention issue, yet fewer than half of people with learning and attention-related disabilities are employed or complete their post secondary education.  BroadFutures is the only paid internship program for young people with disabilities in the country. A dynamic publication was needed to help BroadFutures convey the urgency and need for its work. The report included powerful messaging around the organization's mission and innovative approach.

Personal stories from program participants, partner testimonials, infographics and key fundraising targets, all delivered in a bright and engaging layout, present the organization's brand voice and purpose in a compelling read. While respecting brand equity, MMD took the brand further, exploring a new take on design elements that created a fresh look, to drive the organization forward.

Location

Washington, DC, USA

Client

BroadFutures

Status

Project Type

Branding

Area

Total Built-Up Area

Year

2021-2022

Recognition

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BroadFutures Donor Impact Report

Client
BroadFutures
industry
Education
Services
Publication Design
Year
2021-2022

After helping the organization launch its new website in 2019, MMD was retained to work with BroadFutures and its consultant Countour Strategies to create a donor impact report, helping the organization link "passion and purpose" and communicate a powerful vision.

One in five individuals has a learning and attention issue, yet fewer than half of people with learning and attention-related disabilities are employed or complete their post secondary education.  BroadFutures is the only paid internship program for young people with disabilities in the country. A dynamic publication was needed to help BroadFutures convey the urgency and need for its work. The report included powerful messaging around the organization's mission and innovative approach.

Personal stories from program participants, partner testimonials, infographics and key fundraising targets, all delivered in a bright and engaging layout, present the organization's brand voice and purpose in a compelling read. While respecting brand equity, MMD took the brand further, exploring a new take on design elements that created a fresh look, to drive the organization forward.

"Using the brand's existing color palette and guided by the existing brand guidelines, MMD was looking to engage both existing and new audiences." - Jan Bigas
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