After helping the organization launch its new website in 2019, MMD was retained to work with BroadFutures and its consultant Countour Strategies to create a donor impact report, helping the organization link "passion and purpose" and communicate a powerful vision.
One in five individuals has a learning and attention issue, yet fewer than half of people with learning and attention-related disabilities are employed or complete their post secondary education. BroadFutures is the only paid internship program for young people with disabilities in the country. A dynamic publication was needed to help BroadFutures convey the urgency and need for its work. The report included powerful messaging around the organization's mission and innovative approach.
Personal stories from program participants, partner testimonials, infographics and key fundraising targets, all delivered in a bright and engaging layout, present the organization's brand voice and purpose in a compelling read. While respecting brand equity, MMD took the brand further, exploring a new take on design elements that created a fresh look, to drive the organization forward.
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Location
Washington, DC, USA
Client
BroadFutures
Status
Project Type
Branding
Area
Total Built-Up Area
Year
2021-2022
Recognition