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Greater Washington Community Foundation Fundraising Campaign

Greater Washington Community Foundation Fundraising Campaign

The Greater Washington Community Foundation was formed in 1973 by a group of prominent business and civic leaders to promote a permanent source of philanthropic capital for the Washington Metropolitan region. For five decades, GWCF has ignited the power of philanthropy to respond to critical community needs. Today, GWCF is the region's largest local funder.  The organization has engaged MMD to support various marketing and communications initiatives. In 2023, as part of fundraising efforts, GWCF was seeking a brochure to communicate fundraising goals on the heels of celebrating its 50-year anniversary.

Launching its "Igniting The Power of Philanthropy Campaign" the Foundation worked with MMD to create an informative brochure that outlined the impact of its 50 years working in the region, and featured information for donors and partners to learn about joining the effort in building a better region for all.

The brochure served as a valuable and compelling communications tool, utilizing a clean, modern design and engaging photography and graphics to clearly outline funding priorities and spur interest in joining the effort to create lasting impact in the region. 

Location

Washington, DC, USA

Client

Greater Washington Community Foundation

Status

Project Type

Branding

Area

Total Built-Up Area

Year

2023

Recognition

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Greater Washington Community Foundation Fundraising Campaign

Client
Greater Washington Community Foundation
industry
Non Profit
Services
Digital Asset Design, Publication Design
Year
2023

The Greater Washington Community Foundation was formed in 1973 by a group of prominent business and civic leaders to promote a permanent source of philanthropic capital for the Washington Metropolitan region. For five decades, GWCF has ignited the power of philanthropy to respond to critical community needs. Today, GWCF is the region's largest local funder.  The organization has engaged MMD to support various marketing and communications initiatives. In 2023, as part of fundraising efforts, GWCF was seeking a brochure to communicate fundraising goals on the heels of celebrating its 50-year anniversary.

Launching its "Igniting The Power of Philanthropy Campaign" the Foundation worked with MMD to create an informative brochure that outlined the impact of its 50 years working in the region, and featured information for donors and partners to learn about joining the effort in building a better region for all.

The brochure served as a valuable and compelling communications tool, utilizing a clean, modern design and engaging photography and graphics to clearly outline funding priorities and spur interest in joining the effort to create lasting impact in the region. 

The design followed established brand guidelines set forth as part of the organization's brand refresh, completed in 2023 prior to the marking of its 50-year anniversary.
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