The MMD branding team was approached by BroadFutures to help the organization revamp its website. An audit was done with the client to determine strategic priorities, and a messaging exercise helped hone in on key messages for each audience. It was important to ensure every different target (potential interns, parents, donors, employer partners) was able to quickly navigate through the site and easily find the information most relevant to them.

The design had to position the organization as a thought leader in this space and one that is making a tangible difference for young people with learning disabilities. A vibrant color palette and bold typography, paired with colorful images of happy young people at work, clearly speaks to the vision of the organization and helped reinforce. Copy that is simple, direct and positive in tone completes the overall experience.

Visit: http://broadfutures.org