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ARE-U Brand Identity
ARE-U Brand Identity
In 2023, DC Public Schools launched Antiracist Educator University (ARE-U) to advance equity and antiracism across the school system. ARE-U is a professional learning experience designed to build a visible, strong community of antiracist champions across DCPS. ARE-U provides educators with opportunities to engage in shared learning, build their capacity for antiracist leadership, and support efforts to improve the educational experiences of all students of color.
The vision of ARE-U is to create an empowered community of ARE-U champions who, through learning and commitment, create an environment in which opportunity gaps are eliminated and barriers to academic and social success are removed.
MMD was hired to create a brand identity for the new initiative, working with the Equity Strategy & Programming team within the Office of School Improvement and Support in DCPS. To create the brand identity, MMD took inspiration from the many beautiful streets of the nation's capital, which also represent a colorful tapestry of multicultural journeys. The strong typography, bright color palette and iconic "U" mark represent the multidimensional experiences inherent in the public school system and the city at large.
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Location
Washington, DC, USA
Client
DC Public Schools DCPS
Status
Project Type
Branding
Area
Total Built-Up Area
Year
2023
Recognition
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ARE-U Brand Identity
Client
DC Public Schools DCPS
industry
Education
Services
Brand Identity, Digital Asset Design, Publication Design
Year
2023
In 2023, DC Public Schools launched Antiracist Educator University (ARE-U) to advance equity and antiracism across the school system. ARE-U is a professional learning experience designed to build a visible, strong community of antiracist champions across DCPS. ARE-U provides educators with opportunities to engage in shared learning, build their capacity for antiracist leadership, and support efforts to improve the educational experiences of all students of color.
The vision of ARE-U is to create an empowered community of ARE-U champions who, through learning and commitment, create an environment in which opportunity gaps are eliminated and barriers to academic and social success are removed.
MMD was hired to create a brand identity for the new initiative, working with the Equity Strategy & Programming team within the Office of School Improvement and Support in DCPS. To create the brand identity, MMD took inspiration from the many beautiful streets of the nation's capital, which also represent a colorful tapestry of multicultural journeys. The strong typography, bright color palette and iconic "U" mark represent the multidimensional experiences inherent in the public school system and the city at large.
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