Reign: We The Girls for 2018

Client

DC Public Schools

Services

Branding

Year

2018

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For the second year in a row, the DC Public Schools team that works in Student Empowerment and Equity Programs selected MMD.

MMD was hired to create materials for its “We the Girls” event, held on June 2^nd and open free of charge to girls enrolled in DC Public Schools. The event features workshops and speakers on topics selected based on interviews and feedback from young girls of color as to what they feel they need to be successful.

MMD created a logo for the event and an event program, as well as signage. The logo was printed on t-shirts and other products which each girl received for attending.

The bright colors and bold geometric pattern are meant to symbolize hope, strength and positive energy, all traits that are key to inspiring leadership.

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  string(737) "Empowering Males of Color is a DC Public Schools initiative, bringing together school and district leaders to implement strategies that will inspire the success of black and latino male students. The goal is to prepare males of color for college, career, and life beyond DCPS.  MMD was commissioned to create a crest for the Ron Brown College Preparatory High School that embodies the mission of EMOC. The strong symbolism of the lion is juxtaposed with words that represent the school's motto.  In the school, the students are referred to as "kings". With a color palette that represents royalty and excellence, the logo conveys the honorable mission of the school and program.

(This project was completed by Marshall Moya Design.)"
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Empowering Males of Color

DC Public Schools

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  string(837) "DC Mayor Muriel Bowser was joined by Deputy Mayor for Education Jennifer Niles and DCPS Principal Kortni Stafford to announce Reign: Empowering Young Women as Leaders, a multi-faceted initiative to support young women of color.

The DCPS team was seeking to design a logo to help brand Reign, which was  launched with a conference in June 2016 with a series of workshops, titled “We the Girls.”  Young women of color helped to create the tenets of the initiative by articulating the type of support they need to thrive. The client was seeking to create an identity that radiated confidence and pride.

MMD presented a number of designs which used powerful multi-cultural symbolism; the selected logo features a bright and vibrant palette, and strong, clean typography.

(This project was completed by Marshall Moya Design.)"
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Reign: Empowering Young Women as Leaders

DC Public Schools