This site is best viewed in Google Chrome, Mozilla Firefox, and all other major browsers. Use of Internet Explorer or Edge is not recommended.
The DCPS team was seeking to design a logo to help brand Reign, which was launched with a conference in June 2016 with a series of workshops, titled “We the Girls.” Young women of color helped to create the tenets of the initiative by articulating the type of support they need to thrive. The client was seeking to create an identity that radiated confidence and pride.
MMD presented a number of designs which used powerful multi-cultural symbolism; the selected logo features a bright and vibrant palette, and strong, clean typography.
(This project was completed by Marshall Moya Design.)