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Tuskegee University Kellogg Hotel and Conference Center Microsite & Collateral

Tuskegee University Kellogg Hotel and Conference Center Microsite & Collateral

The Kellogg Hotel and Conference Center on the campus of Tuskegee University is one of 12 worldwide and the only one located on a Historically Black College or University campus.

On the Tuskegee campus, the historic landmark was constructed in 1901 and began hosting guests in 1903. In 1994 a substantial renovation and expansion was completed, and in 2023 the university embarked on a large-scale modernization in order to provide visitors a world-class experience within the hallowed grounds of the renowned HBCU campus. As part of the extensive modernization, the Kellogg Hotel and Conference Center will feature 17,000 sq. ft. of meeting space, a 300-seat auditorium, and ballroom that will accommodate up to 500 guests. Located at the gateway to the campus, it will offer guests all the comforts of home with beautiful views of the campus' historic landmarks.

MMD worked closely with university senior leadership to develop the theme of the campaign: Embracing the Legacy. Transforming the Future. In addition to working with the client to frame the content for the website, the MMD team created a clean, modern design that provides a seamless experience for prospective donors.

The newly-launched microsite provides donors and supporters key information about the project. Website features include a timeline that details the history of the landmark, a display of architectural renders that illustrate plans for the facility, and clearly defined donor levels. The site is easy to navigate, and visitors are also able to make donations online or simply learn more about donation opportunities and benefits.

Location

Alabama, USA

Client

Tuskegee University

Status

Project Type

Branding

Area

Total Built-Up Area

Year

2023

Recognition

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Tuskegee University Kellogg Hotel and Conference Center Microsite & Collateral

Client
Tuskegee University
industry
Education
Services
Publication Design, Web Design
Year
2023

The Kellogg Hotel and Conference Center on the campus of Tuskegee University is one of 12 worldwide and the only one located on a Historically Black College or University campus.

On the Tuskegee campus, the historic landmark was constructed in 1901 and began hosting guests in 1903. In 1994 a substantial renovation and expansion was completed, and in 2023 the university embarked on a large-scale modernization in order to provide visitors a world-class experience within the hallowed grounds of the renowned HBCU campus. As part of the extensive modernization, the Kellogg Hotel and Conference Center will feature 17,000 sq. ft. of meeting space, a 300-seat auditorium, and ballroom that will accommodate up to 500 guests. Located at the gateway to the campus, it will offer guests all the comforts of home with beautiful views of the campus' historic landmarks.

MMD worked closely with university senior leadership to develop the theme of the campaign: Embracing the Legacy. Transforming the Future. In addition to working with the client to frame the content for the website, the MMD team created a clean, modern design that provides a seamless experience for prospective donors.

The newly-launched microsite provides donors and supporters key information about the project. Website features include a timeline that details the history of the landmark, a display of architectural renders that illustrate plans for the facility, and clearly defined donor levels. The site is easy to navigate, and visitors are also able to make donations online or simply learn more about donation opportunities and benefits.

The MMD branding team was hired to assist with the extensive fundraising campaign launched by the university to raise money for the renovation, and was tasked with designing and developing a website for the capital campaign. Critical to the success of the campaign is a microsite and collateral materials, all featuring immersive storytelling.
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