The Menkiti Group, a distinguished commercial real estate firm, needed a brand refresh to better align its visual identity with its mission and values. MMD was tasked with modernizing and refining the existing logo to reflect the firm’s growth and sophistication. In addition to creating a more refined logo, MMD developed style sheets and templates for a variety of marketing materials, including postcards, fact sheets, and brochures. This comprehensive update aimed to ensure consistency across all corporate identity materials and boost the effectiveness of the firm's marketing efforts.
The refreshed logo by MMD retains the core elements that The Menkiti Group's clients and partners recognize, while introducing a more polished and contemporary aesthetic. This subtle evolution ensures the brand remains familiar yet forward-thinking.
In addition to the logo update, MMD's creation of style sheets and templates streamlined The Menkiti Group's communication efforts across the board. The new designs were not only visually appealing but strategically structured to highlight key information and showcase the firm’s achievements. This holistic approach ensures that every piece of collateral not only adheres to the new brand standards but also effectively engages and informs the target audience.
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Location
Washington, DC, USA
Client
Menkiti Group
Status
Project Type
Branding
Area
Total Built-Up Area
Year
2015
Recognition