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DCPS Calendar 2024-2025

DCPS Calendar 2024-2025

For the 11th consecutive year, MMD was honored to design the annual school calendar, continuing it's transformation into a meaningful piece of visual storytelling in addition to being a critical organizational tool for the District. Inspired by the charm of handwritten letters and postcards, this year’s design aimed to evoke a sense of warmth, nostalgia, and personal connection within the school community.

The creative process focused on a handcrafted feel, with illustrations that mimic the texture and charm of vintage postcards, complemented by hand-painted elements and stationery-inspired details. Thoughtfully chosen typography and soft, framed borders further enhanced the intimate, personalized aesthetic, making each page feel like a cherished note from one community member to another.

Beyond functionality, the calendar was designed as a visual reflection of shared moments and future aspirations. Each month features a handwritten card from different members of the educational community, collected by DCPS staff, and carefully framed within compositions and color palettes that foster a sense of belonging and connection. These design choices bring every writer’s note to life, ensuring the calendar is not just a scheduling tool but a daily reminder of the relationships that unite the school community.

This project reflects MMD’s ongoing commitment to thoughtful, emotionally resonant design, and we are proud to continue this long-standing partnership in crafting a piece that feels both purposeful and deeply personal.

Location

Washington, DC, USA

Client

District of Columbia Public Schools

Status

Project Type

Branding

Area

Total Built-Up Area

Year

2024

Recognition

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DCPS Calendar 2024-2025

Client
District of Columbia Public Schools
industry
Education
Services
Publication Design
Year
2024

For the 11th consecutive year, MMD was honored to design the annual school calendar, continuing it's transformation into a meaningful piece of visual storytelling in addition to being a critical organizational tool for the District. Inspired by the charm of handwritten letters and postcards, this year’s design aimed to evoke a sense of warmth, nostalgia, and personal connection within the school community.

The creative process focused on a handcrafted feel, with illustrations that mimic the texture and charm of vintage postcards, complemented by hand-painted elements and stationery-inspired details. Thoughtfully chosen typography and soft, framed borders further enhanced the intimate, personalized aesthetic, making each page feel like a cherished note from one community member to another.

Beyond functionality, the calendar was designed as a visual reflection of shared moments and future aspirations. Each month features a handwritten card from different members of the educational community, collected by DCPS staff, and carefully framed within compositions and color palettes that foster a sense of belonging and connection. These design choices bring every writer’s note to life, ensuring the calendar is not just a scheduling tool but a daily reminder of the relationships that unite the school community.

This project reflects MMD’s ongoing commitment to thoughtful, emotionally resonant design, and we are proud to continue this long-standing partnership in crafting a piece that feels both purposeful and deeply personal.

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