To be successful in school and in life, students need skills that build resiliency and confidence to become whole individuals. The MMD Branding team worked with the DC Public Education Fund to design marketing materials for a new initiative:  DCPS Becoming, which strives to help students develop "strong and resilient identities, a sense of belonging, and a readiness to face life."

DCPS Becoming is a five-year plan to drive a new "whole child initiative" that will help connect brain science and learning to life success for students in our nation's capital. The mission is for DCPS to become a "lighthouse district for developing resilient, thriving young adults."

The materials developed will help DC Ed Fund to raise awareness for the program, communicate the goals of the program to potential partners and stakeholders, and ensure critical funding.

MMD Branding worked with DC Ed Fund to create eye-catching and informative materials that clearly and powerfully articulate the need for this initiative.