The Department of Behavioral Health sought a brand that would elevate its marketing and communications efforts, aiming for a visual identity that would deeply resonate with the community it serves. The MMD branding team rose to the challenge, delivering a comprehensive package including a logo, color palette, and marketing collateral that reflects the agency’s vital outreach work within the district.

At the heart of the logo are the distinctive shape of the District of Columbia and its iconic stars, grounding the design in local identity. The district itself is formed through a series of faces or silhouettes, representing the diverse array of residents and the complexities of mental health. This thoughtful integration of local symbols with human elements creates a visual narrative that is both familiar and forward-thinking. It not only connects with the local identity but also conveys the department’s mission to provide comprehensive behavioral health services that cater to the diverse needs of the district’s population.

MMD ensured that the Department of Behavioral Health’s visual identity is professional, modern, and deeply meaningful, representing the agency’s core values. The brand serves as a beacon of the department’s dedication to positively impacting the community, emphasizing the importance of mental health and well-being for all.