Chaise Management Group is a premiere forward-thinking management consulting firm in Washington, DC. Established in 2013, Chaise has built an impressive portfolio, working with more than 21 organizations including the DC government, USDA and more.

MMD was approached by Chaise to spearhead a holistic brand refresh. The team was tasked with identifying the brand voice throughout its 7-year lifespan and distilling its track record and success into a coherent and impactful identity.

Using the existing logo as a basis, MMD generated a refreshing, approachable and corporate style inspired by the circles and overlaps within the original piece.

The result is a colorful, contemporary and dynamic solution that perfectly captured the company’s corporate values: “pairing the right strategies with efficient implementation to achieve optimum results.” Through the use of striking green colored blocks juxtaposed with white copy, the design team is able to highlight critical information while keeping decorative design elements to a minimum. However, the implementation of semi-circles helps give each piece a unique identifier and a sense of levity that perfectly ties all the collateral together.

In particular, MMD was tasked with creating Chaise’s first brand guidelines. The style guide focused on all aspects of Chaise’s updated brand, meticulously detailing the brand’s new strategy and messaging, visual identity, and an extensive explanation of logo and photography use as well. This document will serve as Chaise’s design bible moving forward, allowing flexibility when designing future collateral while ensuring consistency and building brand equity.

Chaise works hand-in-hand with its clients to create custom solutions for each of their unique challenges. With that level of customization, the Chaise team needed a set of corporate templates that they could cater to any client deliverable.

MMD responded by preparing a suite of editable InDesign templates all arranged and organized for ease of use. These templates can be used for:  Capabilities Statements, Case Study Documents, Correspondence, Service One Pagers and Proposals.

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