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The client, a commercial real estate development firm, was seeking a bold, clean design that would be memorable. MMD’s creative use of typography and a simple color palette worked as an iconic stamp to help brand the property. Just as in architecture, context is important when tackling a branding assignment. In the case of a residential building, what type of lifestyle experience is offered? Simple, uncluttered and convenient is the brand promise here.
(This project was completed by Marshall Moya Design.)