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The Adopt-a-School Program, initiated by DC Public Schools, provides a structured pathway for partnership between schools and the community of supporters. This program is intended for corporate and community organizations interested in building relationships that support student success. During this collaboration, partners and schools will work together to determine how to best connect partner resources and interests with each school’s unique needs. The DCPS strategic partnership team needed an identity to promote and market the program. The MMD branding team was selected and stepped in to create a logo that illustrates the collaborative spirit of the program.
(This project was completed by Marshall Moya Design.)
The Adopt-a-School Program is a year-long, supported approach to developing partnerships between schools and their network of supporters, specifically business and community organizations. The new logo reinforces the DCPS brand, while illustrating the collaborative spirit of the initiative.