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We the Girls: A Reign Initiative (2018)

We the Girls: A Reign Initiative (2018)

For the second year in a row, the DC Public Schools team that works in Student Empowerment and Equity Programs selected MMD to create materials for its “We the Girls” event, held on June 2nd and open free of charge to girls enrolled in DC Public Schools. The event features workshops and speakers on topics selected based on interviews and feedback from young girls of color as to what they feel they need to be successful.

Working from the previous year's design, MMD created a logo for the event and an event program, as well as signage. The logo was printed on t-shirts and other products which each girl received for attending. The bright colors and bold geometric pattern are meant to symbolize hope, strength and positive energy, all traits that are key to inspiring leadership.

Location

Washington, DC, USA

Client

DC Public Schools

Status

Project Type

Branding

Area

Total Built-Up Area

Year

2018

Recognition

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We the Girls: A Reign Initiative (2018)

Client
DC Public Schools
industry
Education
Services
Identity and Collateral
Year
2018

For the second year in a row, the DC Public Schools team that works in Student Empowerment and Equity Programs selected MMD to create materials for its “We the Girls” event, held on June 2nd and open free of charge to girls enrolled in DC Public Schools. The event features workshops and speakers on topics selected based on interviews and feedback from young girls of color as to what they feel they need to be successful.

Working from the previous year's design, MMD created a logo for the event and an event program, as well as signage. The logo was printed on t-shirts and other products which each girl received for attending. The bright colors and bold geometric pattern are meant to symbolize hope, strength and positive energy, all traits that are key to inspiring leadership.

Building on last year's success, MMD designed vibrant new materials for the 'We the Girls' event. The materials feature a bold logo that symbolizes hope, strength, and the empowering energy needed to inspire leadership in young girls.
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