As part of its strategic fundraising initiatives, Tuskegee University launched ‘Skegee Madness—a spirited giving challenge designed to rally alumni and supporters nationwide around the University’s athletic program. Blending school pride with regional competition, the month-long campaign encouraged alumni to give back in support of Tuskegee’s student-athletes.

MMD partnered with Tuskegee to bring the campaign to life, developing bold, high-energy visuals that captured both the momentum and mission of the initiative. From digital outreach to web-ready materials, the campaign placed Tuskegee’s talented athletes at the forefront—highlighting their skills, dedication, and pride for the University.

The call to action grew into a powerful collective movement, uniting more than 5,000 supporters/donors from coast to coast in celebration of Tuskegee’s legacy and future.