The Adopt-a-School Program, initiated by DC Public Schools, provides a structured pathway for partnerships between schools and community supporters. This program is designed for corporate and community organizations interested in building relationships that support student success. Through this collaboration, partners and schools work together to align partner resources and interests with each school’s unique needs. The DCPS strategic partnership team needed a distinct identity to promote and market the program, and MMD's branding team was selected to create a logo that embodies the collaborative spirit of the initiative.

The logo was thoughtfully designed to symbolize collaboration across all ages and educational professionals. It reflects the collective effort of teachers, students, administrators, and community partners working together towards a common goal, the shared commitment to enhancing educational experiences and outcomes for students.

The logo and accompanying materials serve as a powerful tool to inspire and engage potential partners, illustrating the infinitely rewarding sense of ownership and pride that comes with fostering tangible change in our local schools.