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The vision for the design of this dealership evolved from the desire to unite the presentation of the brand in the media with the actual retail experience. The $9 million project included 48,000 sq. ft. for the building and 64,000 sq. ft. for the parking garage.
The ground floor of the façade is transparent to clearly display the automobiles. The sleek showroom is free of the usual office furniture typically found in automobile dealerships. MMD provided an interior facade following the lines of the stair towers, forming “buttresses” of glass-walled offices for the sales team members. The balcony at the mezzanine level connects to the glass and steel elevator at the apex of the space with a bridge.
(This project was completed by Michael Marshall Design.)
The layout of the showroom supports the flow of the dealership’s sales process. After being introduced to a sales representative, the customer proceeds to the mezzanine level, where the sale takes place. The elevator, under a sky-lit shaft, connects the showroom to the third floor where the cars are prepared for delivery.