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VOB BMW Sales Center

VOB BMW Sales Center

The vision for the design of this dealership evolved from the desire to unite the presentation of the brand in the media with the actual retail experience. The $9 million project included 48,000 sq. ft. for the building and 64,000 sq. ft. for the parking garage.

The ground floor of the façade is transparent to clearly display the automobiles. The sleek showroom is free of the usual office furniture typically found in automobile dealerships. MMD provided an interior facade following the lines of the stair towers, forming “buttresses” of glass-walled offices for the sales team members. The balcony at the mezzanine level connects to the glass and steel elevator at the apex of the space with a bridge.

(This project was completed by Michael Marshall Design.)

Address
Maryland
Client
BMW
Area
112,000 sq ft
Status
Built
“The design creates an iconic identity that is visually aligned with the brand’s reputation for style, quality, and performance.”