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For five decades, GWCF has ignited the power of philanthropy to respond to critical community needs. Today, GWCF is the region’s largest local funder. The organization has engaged MMD to support various marketing and communications initiatives. In 2023, as part of fundraising efforts, GWCF was seeking a brochure to communicate fundraising goals on the heels of celebrating its 50-year anniversary.
The design followed established brand guidelines set forth as part of the organization’s brand refresh, completed in 2023 prior to the marking of its 50-year anniversary. The brochure served as a valuable and compelling communications tool, utilizing a clean, modern design and engaging photography and graphics to clearly outline funding priorities and spur interest in joining the effort to create lasting impact in the region.