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Every year, the DC Department of Public Works, in conjunction with the DC Commission on the Arts and Humanities, join forces to feature the work of local artists in an initiative that highlights the importance of recycling. A design competition calls on DC artists to create “mobile canvases” — designs that are wrapped on recycling trucks throughout the District. In 2018, the MMD branding team submitted a design concept, conceived by design principal Michael Marshall, and the submission was selected for execution. Beginning in late July, the MMD design was “wrapped” onto a truck which began its rounds in the city. The design features remnants of the DC flag, including the three stars on the front of the truck, and the stripes along both sides. The entire MMD branding team was elated to have the opportunity to inspire sustainable practices and drive positive change in our nation’s capital through art.
The flag appears to be in motion, and the words “Recycle Now” are boldly featured in strong blue typography. The “Warhol-esque” design is meant to make a strong statement and inspire the message that the health and welfare of our city depends on its citizens doing their part and making recycling a priority.