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DCPS Secondary Literacy Branding

DCPS Secondary Literacy Branding

In early 2018, the Office of Teaching and Learning reached out to MMD, seeking assistance with the development of a comprehensive identity system for a large-scale initiative. A grant was received to refine and publish the literacy programs of DC Public Schools, citywide. The team was seeking a number of deliverables, including a new name, logo, messaging, iconography, and collateral materials. A bright color palette and engaging iconography were developed, and a variety of communications tools were designed, including powerpoint and curriculum templates.

Address
Washington, DC
Client
DC Public Education Fund
Services
“Engaging communities to inspire student success.”