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The Equity Strategy and Programming team supports DCPS’ equity priority by leading both adult and student facing work in order to address and rectify equity gaps. The Equity team also works to ensure that DCPS students farthest from opportunity are provided with opportunities, skills, and engagements that support their success. Additionally, the team aims to center equity as a central lens and practice for all DCPS staff, partners, and stakeholders.
MMD was tasked with helping to build this identity, working closely with the Equity team to help bring its vision to life. A colorful ribbon-like icon was created — as a ribbon is a symbol of awareness and support. Instead of appearing static in nature, the ribbon is moving and fluid, representing the constant growth and progress of program efforts. The vibrant color palette is a combination of colors used in programs that support the theme of equity and engagement — creating an umbrella/universal brand that is composed of a number of sub-brands. The palette also aligns with the DCPS brand.
The MMD team, in collaboration with the Equity leadership, created a logo that embodies these principles and values.